The post Heat pump sales testify to government action appeared first on European Heat Pump Association.

The post Analysis: high taxes on electricity are slowing heat pump uptake appeared first on European Heat Pump Association.

The post How’s the electricity to gas price looking? appeared first on European Heat Pump Association.

In the first half of 2024, 898,000 heat pumps were sold. This went up to 980,000 in the first half of 2025.   

Despite this slight rebound, overall market confidence is still lower than in the record sales year of 2022. Progress is constrained by policy uncertainty and reduced incentives, according to national experts. 

The sector continues to face challenges which put consumers off, like shifting national subsidy schemes, a cost of living crunch and higher electricity prices compared to gas. What’s more, there is an ongoing slowdown in building renovations as well as in new-build homes.  

If supported by the structural reforms still missing in many markets – including predictable policies, the shifting away of taxes on electricity bills and streamlined incentives schemes – the European heat pump market can return to sustainable growth. This will consolidate its key role in Europe’s clean energy transition, as well as its role boosting European manufacturing, jobs and energy security.   

More heat pump market data
Explore EHPA’s interactive market intelligence platform

*Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Switzerland, Sweden.

The post Heat pump sales up 9% in 2025 so far appeared first on European Heat Pump Association.

The post Air pollution: heat pump switch crucial for health appeared first on European Heat Pump Association.

The European Heat Pump Association (EHPA) is returning to the European Heat Pump Summit on 28–29 October 2025 at Nuremberg’s Exhibition Centre in Germany.

Recognised as a major international event for the heat pump industry, the summit will highlight the latest market trends, research findings, and technological innovations, with a particular focus on large-scale systems.

EHPA will be there at stand 27 in Foyer Brussels, next to the German Heat Pump Association (BWP).

On 28 October from 09:25 to 09:45 CET in Hall Brussels, we’ll also be back at the summit’s congress with the presentation “From policy to certification: building trust in the heat pump market.” The session is led by Saverio Papa, Head of Energy Policy, and Leopoldo Micò, Director of Innovation and Certification.

The presentation will discuss the EU’s climate and energy policy framework and recent developments under the Clean Industrial Deal, outlining their significance for manufacturers, installers and policymakers. In addition, the role of the Heat Pump KEYMARK  certification will be addressed as a vital instrument for ensuring product reliability, efficiency, and compliance in a rapidly expanding market. Exclusive EHPA data and market trends will further illustrate the sector’s current trajectory and future outlook.

With more than 300 manufacturing sites across Europe and 433,000 direct and indirect jobs, the heat pump sector is a central part of Europe’s clean energy transition. Ahead of the EU’s forthcoming Electrification Action Plan and Heating and Cooling Strategy in 2026, achieving the necessary scale and speed will require not only stable long-term policies but also trustworthy certification schemes.

Come and meet us in Nuremberg to discuss how policy, quality assurance, and collaboration can drive the next phase of Europe’s clean heating transition.

Questions? Want to schedule a meeting during the summit?

Contact Daniela Floris at daniela.floris@ehpa.org.

The post Policy and certification in focus: EHPA at Heat Pump Summit 2025 appeared first on European Heat Pump Association.

Since 2015, heat pumps have been steadily eating into the market share of traditional heating systems. And while 2024 was a tough year for overall sales, the technology’s grip on the market held firm.

Heat pumps claimed a solid  28% share of Europe’s space heating market last year. That’s just a few points below the 2023 peak of 31.6%, and still more than 6 percentage points higher than in 2021, when overall numbers of heat pumps sold were similar. In short, even in a cooling market, heat pumps are staying hot. 

But zoom in, and the picture gets more nuanced. 

In terms of national markets, Norway, Sweden, and Finland continue to lead the chart with over 90% space heating market share for heat pumps in 2024. Norway keeps topping the table at  97%, showing what’s possible when policy, climate, and consumer demand align. 

A second wave of countries – France, Austria, Switzerland, and Portugal – have also crossed the 40% threshold of annual space-heating unit sales, after starting below it just a few years ago. Switzerland’s climb is especially impressive, reaching 76%. 

Meanwhile, large economies like Germany, Italy, the Netherlands, and the UK are moving from a lower starting point. Their market shares range between 5% and 30%, which continues to bring down the European average, but also shows that there is huge growth potential. 

The takeaway? Every country in Europe has made real gains over the past decade. But with the right mix of policy, support, and communication, the pace of change can vary dramatically.  

Market share is more than just a number – it’s a window into momentum. 

To ensure momentum continues to grow for the heat pump sector – in line with EU climate and energy targets and to ensure European energy security and clean tech leadership – steady government support is key. This reassures manufacturers, investors and consumers that this is a sector for the future.  

As well as this, making electricity competitive with gas – for example by shifting taxes off power bills – ensures a heat pump is a good investment for people’s wallets as well as for Europe’s economy and climate action.  

See more on our new market intelligence public platform, and buy our market report (or become a member and get it for free!) for a truly in-depth dive on prices, sales, technologies, countries, building types and more.  

The post Heat pump sales: who holds ground in Europe?  appeared first on European Heat Pump Association.

In total, 2.31 million units were sold across 19 European countries in 2024, bringing the continent’s heat pump stock to roughly 25.5 million.  

While heat pumps continue to sell strongly, the market has, in the last two years, fallen below the pathway to the 60 million target.  

So, what happened in the meantime?  

Persistent inflation, policy uncertainty, and weakened support schemes in several countries all played a role in the slowing sales in 2023 and 2024. Some markets reduced incentives or made them harder to access.  

Meanwhile, high electricity prices – especially where electricity costs more than two times as much as gas – undermined the financial case for switching. 

The decline in new construction didn’t help either. Fewer new homes means fewer heat pump-ready buildings. Permits for new dwellings have dropped across much of the EU since 2021. 

And yet, it’s not all bad news. Countries like the UK and Ireland, which introduced clear polices and well-designed support schemes, saw sales rise exponentially.  

EU legislation – like the Energy Performance in Buildings Directive and Renewable Energy Directive – backs heat pump deployment and must now be fully and consistently implemented to help stabilise the market. 

Looking ahead, carbon pricing and emissions trading schemes, like the upcoming EU ETS2, together with the Social Climate Fund, which will put a carbon price on heating buildings from 2027, should direct investments toward low-carbon solutions while protecting vulnerable households.  

The shift will be strengthened by new market regulation that encourages demand response and energy storage-based business models. 

Beyond the climate case, heat pumps also offer strategic value. If just 7% of households switched from fossil boilers, the EU could cut gas imports by 13 billion cubic metres, roughly what Europe imports from Russia for home and water heating. That’s an energy security win as well as a climate one. 

A global innovation leader, the heat pump industry supports over 430,000 jobs in Europe, while strengthening local economies – but to keep growing, it needs predictable policy and a fairer electricity-to-gas price ratio. 

See more on our new market intelligence public platform, and buy our market report (or become a member and get it for free!) for a truly in-depth dive on prices, sales, technologies, countries, building types and more.   

The post Towards 2030 and beyond: how to boost the European heat pump market  appeared first on European Heat Pump Association.

Despite a bumpy year overall for the heat pump market in Europe, not all systems performed the same. Some technologies held strong, some surged, and others dropped.  

The frontrunner in 2024? Reversible air-to-air heat pumps, with around 875,000 units sold. These systems offer both heating and cooling, making them a hit in warmer climates and increasingly popular across Europe as summers get hotter.  

Their popularity reflects both technical improvements partly spurred by energy efficiency requirements, which have quietly raised performance standards across the board. 

On the other hand, while hot water and ground-source systems held steady through 2023, both began to contract in 2024. 

Despite the challenges, air-source systems remain the most resilient. Easier to install, increasingly quiet, and affordable, they’re expected to continue leading the transition, especially in warmer regions where cooling is a bonus. 

As policies evolve, tracking sales by technology offers a clearer picture of market maturity and where to focus next. 

See more on our new market intelligence public platform, and buy our market report (or become a member and get it for free!) for a truly in-depth dive on prices, sales, technologies, countries, building types and more.  

The post What heat pump sales by technology reveal about Europe’s energy transition  appeared first on European Heat Pump Association.

While starting from a low base – and still installing at far lower levels than many European countries – the UK’s upturn is worth examining more closely. 

The country’s Boiler Upgrade Scheme offers households up to £7,500 (around € 8,600) to replace fossil fuel systems with heat pumps — a substantial incentive by European standards. Every unit installed must meet minimum efficiency standards, and hybrid systems (like gas boiler/heat pump combos) are excluded.  

Second, clarity matters. While some European countries wavered on their heat pump policies, with shifting incentives or mixed signals, the UK has stayed the course in recent years. That kind of consistency matters — for consumers, for businesses, and for supply chains. 

Of course, grants help. But this growth wasn’t only about subsidies. Public awareness also improved. And then there’s the workforce. One of the quieter but more impactful shifts in the UK was the effort to train more installers.

In 2024, the number of people completing heat pump training rose by 15%. That matters. Financial incentives don’t mean much if no one’s available to do the work. The UK didn’t solve the installer shortage, but it began to tackle it seriously. 

Of course, there’s still a long way to go. Despite the growth, the UK’s per capita heat pump adoption remains among the lowest in Europe. Ambitious deployment targets lie ahead, and reaching them will require even greater investment, continued public support, and policy consistency. 

It’s also worth mentioning Ireland, where sales have grown by 19% in 2024, thanks to long-term, stable policies. Ireland now ranks fifth in Europe for heat pump deployment per 1,000 homes. The transition began with the new-build market, which is now largely served by individual heat pumps — a shift driven by a clear policy commitment to move away from fossil fuels and toward indigenous, renewable electricity. 

Ireland’s renovation market also shows strong potential, supported by generous grants linked to a rising carbon tax. But challenges remain, particularly in terms of customer experience — where complex and costly journeys risk slowing adoption. Authorities are now working to streamline these processes, while also ensuring installations are appropriately sized and buildings are properly prepared. 

Still, Ireland is on track for continued growth, with 50,000 annual units likely in the near future — and potentially up to 100,000 by 2030 if government housing and retrofit targets are met. 

So, what can other EU countries learn? 

There’s no silver bullet, of course. Every country has its own challenges – different housing stock, climates, and political environments. But the examples of the UK and Ireland show that when policy, communication, and delivery align, progress is not only possible — it’s achievable, even in challenging conditions. 

European governments may want to reflect on a few key questions. Could heat pump grants be simpler? Could policy signals be clearer and more consistent? Could public campaigns do more to address people’s practical concerns? Could more be done to grow the installer workforce? 

The UK and Ireland’s recent success isn’t just a feel-good story; it’s a useful case study. Because if a country with historically sluggish heat pump adoption can grow 56% in a difficult year, the rest of Europe can, too. 

See more on our new market intelligence public platform, and buy our market report (or become a member and get it for free!) for a truly in-depth dive on prices, sales, technologies, countries, building types and more. 

The post What EU countries can learn from rapidly growing heat pump markets  appeared first on European Heat Pump Association.