{"version":"1.0","provider_name":"European Heat Pump Association","provider_url":"https:\/\/ehpa.org","author_name":"Sarah Azau","author_url":"https:\/\/ehpa.org\/news-and-resources\/author\/ehpa_editor_sarah\/","title":"Annual report 2025: affordable heat pumps - European Heat Pump Association","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"F84bOmMiUW\"><a href=\"https:\/\/ehpa.org\/news-and-resources\/publications\/annual-report-2025-affordable-heat-pumps\/\">Annual report 2025: affordable heat pumps<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ehpa.org\/news-and-resources\/publications\/annual-report-2025-affordable-heat-pumps\/embed\/#?secret=F84bOmMiUW\" width=\"600\" height=\"338\" title=\"&#8220;Annual report 2025: affordable heat pumps&#8221; &#8212; European Heat Pump Association\" data-secret=\"F84bOmMiUW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/ehpa.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/ehpa.org\/wp-content\/uploads\/2026\/01\/map_elec_to_gas_price_ratio_households_2025-S1-1-scaled.png","thumbnail_width":2413,"thumbnail_height":2560,"description":"People need to\u00a0be able to\u00a0afford to buy their heat pump\u00a0in the first place \u2013 which is why EHPA\u00a0updated its\u00a0report\u00a0tracking\u00a0national subsidies\u00a0last\u00a0year, and\u00a0continually\u00a0urges governments not to change or reduce support.\u00a0\u00a0 What\u2019s\u00a0more, heat pump end users\u00a0need\u00a0to see a\u00a0rapid return on their investment,\u00a0which is\u00a0closely\u00a0linked\u00a0to the\u00a0taxes\u00a0governments put on the gas and electricity bills.\u00a0\u00a0 In February, the European Commission\u2019s\u00a0Affordable Energy Action [&hellip;]"}